{"id":7741,"date":"2025-11-19T13:29:14","date_gmt":"2025-11-19T10:29:14","guid":{"rendered":"https:\/\/www.electra-fm.co.il\/?p=7741"},"modified":"2026-04-29T15:59:32","modified_gmt":"2026-04-29T12:59:32","slug":"cleaning-up-the-industry","status":"publish","type":"post","link":"https:\/\/www.electra-fm.co.il\/en\/news\/cleaning-up-the-industry\/","title":{"rendered":"CLEANING UP THE INDUSTRY"},"content":{"rendered":"\n<p>Michlol is a moving example of how a small idea, born out of a simple and difficult reality, can grow over the years into a leading company that transforms an entire industry.<br\/>In the late nineties, when Michal Keidar, Co-Founder and Director, arrived for another workday at a small cleaning company, she found rooms filled with glass ashtrays overflowing with cigarette butts, dishes being washed in bathroom sinks, and a complete lack of protective gear or safety awareness. That moment led her to approach Boaz Keidar, Co-Founder and Director, and suggest creating something different. She recalls saying: \u201cLet\u2019s start a cleaning company that brings high-tech standards to the industry.\u201d   <\/p>\n\n<p>Boaz, who as a child watched his father work as a maintenance employee often treated unfairly, explains: \u201cI witnessed how people treated those who were \u2018invisible.\u2019 We wanted to change that from the ground up.\u201d<br\/>Driven by a genuine sense of purpose, they built a company that recognizes the importance of its workers and gives them the respect they deserve. Michal articulates it clearly: \u201cA cleaner deserves everything an engineer gets.\u201d  <\/p>\n\n<p>This approach created a deep and lasting impact. Michlol was among the first to provide meal cards, pension savings, structured training programs, and real integration of people with disabilities. They never viewed their workers as temporary labor but as true partners. Step by step, the company grew naturally and became a leader in its field, with hundreds of employees and broad nationwide operations.<br\/>   <\/p>\n\n<p>The relationships formed with clients became one of the company\u2019s defining strengths.<br\/>Omri Barzilai, CEO of Michlol, describes it simply: \u201cWe have clients who\u2019ve been with us since the day we founded the company.\u201d<br\/>He also recalls a moment that stayed with him, when a client told him: \u201cYou make us feel like we\u2019re your only client.\u201d<br\/>That sentence reflects a human, attentive, and precise approach that has shaped Michlol for decades.   <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/&#x5DE;&#x5D9;&#x5DB;&#x5DC;-&#x5E7;&#x5D9;&#x5D3;&#x5E8;.jpeg\" alt=\"\" class=\"wp-image-7744\"\/><figcaption class=\"wp-element-caption\"><strong>Michal Keidar, <\/strong>Co-Founder &amp; Director<\/figcaption><\/figure>\n\n<p><\/p>\n\n<p>Michal often speaks about the value of transparency, which guides the company at every stage. She says: \u201cMy favorite color is transparent. That\u2019s how we train our managers and how we communicate with our clients.\u201d<br\/>This line has become one of the cultural foundations of the organization.  <\/p>\n\n<p>In 2018, Michlol joined Electra FM, a move that provided strong professional support in legal, financial, IT, and HR fields \u2014 all while preserving the company\u2019s identity and uniqueness. Boaz shares: \u201cThey welcomed us warmly and allowed us to remain who we are.\u201d<br\/>Omri adds, \u201cWe adopted all the good things from Electra. It enables us to compete in large tenders and remain competitive without losing our boutique spirit.\u201d  <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-56-1024x683.jpg\" alt=\"\" class=\"wp-image-7746\" srcset=\"https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-56-1024x683.jpg 1024w, https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-56-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Boaz Keidar, <\/strong>Co-Founder &amp; Director &amp; <strong>Omri Barzilai,<\/strong> CEO<\/figcaption><\/figure>\n\n<p><\/p>\n\n<p>Innovation has become an integral part of Michlol\u2019s evolution. Out of practical, day-to-day needs, the Appgrade system was developed by \u201cMichlol Applications.\u201d Omri explains: \u201cThis company was born from a real need in the field, not from a theoretical idea.\u201d  <\/p>\n\n<p>Finally, Boaz summarizes decades of work with a sentence that captures everything:<br\/>\u201cTwenty-six years later, I wouldn\u2019t change a thing. I\u2019m proud that we cared for our people throughout the years and preserved our uniqueness. We have a 0% churn rate \u2014 we\u2019ve never been let go by a client, and that says it all.\u201d<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-266-1024x683.jpg\" alt=\"\" class=\"wp-image-7752\" srcset=\"https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-266-1024x683.jpg 1024w, https:\/\/www.electra-fm.co.il\/wp-content\/uploads\/2025\/11\/Michlol-266-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p><strong>Michlol stands as proof that high professionalism, deep humanity, and a clear vision can coexist.<br\/>It is a story about people who chose to see what others overlooked, and who succeeded in transforming an entire industry through respect, transparency, determination, and values. <\/strong><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From humble beginnings to a market leader: Michlol is redefining facility management standards in Israel. With a deep commitment to employee welfare, innovation, and outstanding customer experience, Michlol has grown into a trusted partner for some of the world\u2019s most prominent names in technology, pharmaceuticals, and real estate. In this exclusive feature, the company\u2019s founders and CEO share the story behind their success. <\/p>\n","protected":false},"author":3,"featured_media":7751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":12,"footnotes":""},"categories":[31],"tags":[230,231,232],"class_list":["post-7741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ervice-experience","tag-facility-management-excellence","tag-service-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electra FM | Michlol Cleaning Industry Standards<\/title>\n<meta name=\"description\" content=\"Michlol Cleaning Industry Standards highlight employee welfare, transparency, innovation and long-term client partnerships.\" \/>\n<meta name=\"robots\" content=\"index, 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