The Human Code: Electra FM’s 2026 Work Plans Conference

Electra FM held its 2026 Work Plans Conference under the theme “The Human Code”. The management conference brought together the group’s executives and subsidiary companies for a full day of strategic thinking, trend analysis and discussions on the future growth directions of the facility management sector in Israel and around the world. The conference took place on February 26 and reflected the company’s leading approach: combining technological innovation, operational excellence and user experience, alongside the organization’s most important resource, its people.

The central part of the day opened with a keynote by Electra FM CEO Daniel Milo, who presented a broad overview of developments in the facility management market in Israel and worldwide, and the directions the industry is expected to take in the coming years. In his lecture, Milo described the significant transformation the sector has undergone in recent years, moving from traditional maintenance services to an advanced integrated management model in which service, technology and user experience come together to create a comprehensive approach to managing complexes and work environments.

According to Milo, organizations and clients today expect much more than routine building operations. They are looking for a professional partner who understands the work environment, the users and the overall experience of the space. In a dynamic and competitive reality he emphasized the importance of continuous development and the ongoing pursuit of excellence. As he noted, “Today’s excellence becomes tomorrow’s average. The world is moving quickly and standards continue to rise, so we must keep learning, improving and challenging ourselves. That is the only way to remain leaders over time.”

One of the highlights of the conference was a lecture by Lior Arussy, an international expert in customer experience, who demonstrated how organizations that place genuine customer experience at the center of their operations create a significant long term competitive advantage. Arussy explained that customer experience is not limited to delivering quality service but reflects a broad organizational mindset that begins with the company’s internal culture and continues through every customer touchpoint. In today’s world, where services and products are increasingly similar, the overall experience is what truly differentiates good companies from leading ones.

Following his lecture, Arussy moderated a customer panel featuring senior executives from various sectors of the economy. Participants included Shai Weinberg, Deputy Chief Executive Officer at Melisron LTD; Yaniv Lotringer, Head of Work Dynamics Israel, Global Finance Director Intel Account, Country CFO at JLL; Sigal Hanania, Director of Facilities Israel at Palo Alto Networks; and Adv. Dikla Tutian Zaid, Chair of the De Vinci Towers Residents’ Committee.

Later in the day, Idit Shani, VP of Strategy & Business Development at Electra FM, and Guy Rotshtien, Senior VP, Ariel Properties, took the stage to share the story behind winning the BEYOND project of the Tidhar Group, one of the most prominent and complex projects in the field. The two described how the process began with receiving a challenging brief and continued with international research, team formation and close collaboration among multiple entities within the group. Rather than offering only an operational solution, the team chose to build a broader concept centered on user experience.

The concept developed for the project integrated technological innovation, community, quality of life, sustainability and an advanced workplace experience. According to them, the success stemmed not only from the ideas themselves but also from the ability to operate as one unified group, combining knowledge, professional expertise and creative thinking into an integrated solution.

According to Shani, the decision to shift perspective was a key turning point in the process. “We quickly realized that if we approached this project like any other, we would miss the opportunity. Instead of offering only operational services, we chose to tell a story. A story that begins with the user experience and is built around the people who will live and work in the complex.” Rotshtien added that “the real power of a project like this lies in the integration of teams, experience and shared thinking. When people work together and look at the bigger picture, they can create solutions that truly make a difference.”

The lecture segment concluded with Noam Feinholtz, PhD, who connected the worlds of management and organizational storytelling. He emphasized that organizations compete not only on service or price but also on the story they tell to employees, clients and the broader market. In his lecture, he explained that organizations capable of clearly defining why they exist and the direction they aspire to reach are better able to lead people, build trust and create genuine connections with their customers.

After a full day of professional insights, market data, strategic vision and thought-provoking discussions, the conference concluded with a moment of lightness and humor. The stage welcomed the stars of the Israeli series “Kupa Rashit”: Noa Koler, Dov Navon, Nadav Frishman and Yaniv Zohar, who created one of the most entertaining and refreshing moments of the day.

What began as a humorous glimpse into the world of the show quickly turned into a spontaneous and lively performance filled with humor that had the entire audience laughing. With their natural charisma and familiar comedic style, the four transformed a brief entertainment segment into the perfect ending to an intense day of professional dialogue and managerial thinking.

Throughout the conference, small gestures were also incorporated to turn the message of The Human Code into a tangible experience for participants. During the event, we created small moments that illustrated the idea behind the Human Code and strengthened the overall participant experience. Quotes from participants were printed on coffee coasters, and a values wall representing the group’s Human Code was created. The data was collected through a survey distributed to participants prior to the conference. Based on the participants’ personal preferences, the gift they received at the end of the event was also selected.

A festive toast concluded the conference in a warm and shared atmosphere. On their way home, participants also received a small additional gesture, a car fragrance, ending the day on a pleasant note and extending the spirit of the conference beyond the hall.

Ultimately, the message repeated throughout the conference was clear. In a world where technology advances rapidly and the business environment constantly evolves, the true advantage of organizations lies not only in systems or processes but in the people who lead them. This is Electra FM’s Human Code, the connection between professionalism, innovation and human capital that drives the organization forward.

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