Customer Experience Perception Enhances Service Quality
The subjective impression formed through all the touchpoints a customer has with a company, its representatives, products, and services is called customer experience (CX). More and more customers are moving beyond simply evaluating the bottom line and focusing on the experience they receive. By creating an excellent experience that sparks positive emotions and leaves a lasting impression, companies can build loyal, satisfied, and emotionally connected customers who are likely to expand their engagement and even recommend the company to others.