Katia Borodin

On the Real Frontline How Electra FM Confronts the Challenges of a War Situation

|

A siren blares across central Israel, and explosions echo in the background. While most civilians rush to find shelter, Electra FM teams are already on the move—equipped with advanced gear, pre-planned protocols, and an uncompromising commitment. This is not an improvised reaction to crisis but the precise activation of a multi-layered emergency system the company has spent years developing, rehearsing, and refining.

Tavas Spreads Its Wings

|

Having identified the premium market as a major growth engine, Tavas won a much-coveted tender from El Al, Israel’s national airline. Electra’s commercial cleaning arm is now setting a new standard of spick-and-span service at Ben-Gurion International Airport, and the exclusive King David Lounge is looking as clean as a whistle.

Safety One Step Ahead – Electra FM’s Proactive Revolution

|

In a world where operational excellence and safety go hand in hand, Electra FM is driving a transformative change in organizational safety culture. This year, as in previous years, began with a comprehensive safety meeting involving company management. However, this year introduced a pivotal challenge: embedding a proactive approach to safety throughout every organizational level, while establishing a unified language across Electra Group’s diverse activities.

From Technical Expert to Innovation Leader: Avi Yeshurun Leads the Cleaning Revolution

|

In the cleaning industry, when discussing the revolution in professional cleaning, one name comes up repeatedly – Avi Yeshurun. The man who began his career as an electronics technician and developed a career managing a large and challenging technical field, has become an innovation leader in an area no one thought would be a focus for technological advancement – the world of cleaning.

Technology and Innovation in the Cleaning Industry

|

At a major event held at Gabriel Hall in Ness Ziona, Tavas, Israel’s leading and longest-established cleaning company and part of Electra FM, unveiled a technological innovation vision set to redefine Israel’s cleaning industry. Around 400 clients and senior industry figures attended the “News and Innovation” conference, which presented advanced strategies for technological integration to tackle unprecedented structural challenges. Beneath the conference’s modest title lay a genuine revolution in an industry traditionally viewed as conservative.