14 Years of Partnership: The Story of the AMPA Complex, 130,000 Square Meters of Success

When people think of Tu B’Av, they usually think of love. Yet in the business world, there are also relationships that are built over many years, relationships founded on trust, commitment, professionalism, and a genuine desire to grow together.

The story of the AMPA Complex is a testament to that.

Since the complex opened in 2011, Ariel Properties, an Electra FM company, has been responsible for its management, supporting its operations through every stage of its development. Over the past 14 years, a partnership has evolved that goes far beyond service delivery. It is built on a deep understanding of the site, its people, and the changing needs of the complex.

The AMPA Complex is much more than a business center. It is a dynamic environment that brings together leading companies, healthcare providers, restaurants, retail businesses, and residential spaces, creating a vibrant community throughout the day. Keeping such a diverse ecosystem running seamlessly requires a comprehensive operational framework that includes maintenance services, HVAC systems, elevators, cleaning, security, and additional operational services. Together, these services operate under a single high standard, with one shared objective: delivering an outstanding experience for everyone who works, visits, or lives at the complex.

From day one, Electra FM provided a comprehensive service package that included M&E services, Field Service, elevator maintenance, and dedicated professional maintenance teams. As the complex expanded over the years, so did the scope of the partnership, continuously adapting to new operational requirements.

Over the years, the AMPA Complex continued to grow. Beit AMPA joined AMPA Tower, and the complex welcomed organizations from across Israel’s leading business sectors, including Google, Assuta, and Maccabi. This growth required the continuous expansion and adaptation of operational services to meet the evolving needs of the complex.

According to Lior Ben Haim, AMPA Complex Manager, a long term partnership is not measured solely by its duration, but by the way people choose to work together every day.
“We operate with a long term perspective, an understanding of each other’s needs, and a constant commitment to improving and delivering the highest level of service.”

According to Ben Haim, the trust built between the teams over the years is rooted in listening, mutual respect, professionalism, and a shared pursuit of excellence. The personal relationships developed over time enable both sides to address daily challenges through close collaboration and a strong sense of shared responsibility.

In a vibrant complex like AMPA, where major companies, businesses, and thousands of visitors are active every day, no two days are alike. Daily operations demand high availability, rapid response times, and seamless coordination among a wide range of professionals. The ongoing collaboration between Electra FM’s teams, the operations managers, and the complex’s management has created a working model based on trust, deep familiarity, and the ability to perform effectively in a complex and dynamic environment.

Behind the day to day operations are the people. Management teams, electricians, maintenance technicians, area managers, operations managers, and support staff all work together toward a common goal, ensuring the complex continues to operate reliably while maintaining exceptional service standards and high customer satisfaction. The stability of these teams, the relationships they have built, and their long term commitment have become an integral part of the partnership’s success.

Alongside the daily operational work, the complex takes pride in consistently high customer satisfaction, continuous improvements to its operational systems, stronger relationships with tenants and the AMPA development team, and full compliance with regulatory requirements. These achievements reflect professionalism, consistency, and a shared commitment to excellence.

When asked to describe the relationship that has developed over the years in a single sentence, Lior Ben Haim replied: “A family that operates as one unified team.”

Perhaps that sentence best captures the meaning of a true partnership. It is not simply about working together over many years, but about building mutual understanding, growing together, and choosing the same path every day, with trust, responsibility, and a shared commitment to success.

Tu B’Av celebrates relationships built by choice. The story of the AMPA Complex reminds us that in the world of property management, the strongest partnerships are never built overnight. They are built every single day through people, professionalism, and a shared journey that continues year after year.