“Generative AI may change the real estate industry, but the industry must change to reap the rewards.” McKinsey & Company

10 January 2024
  • Innovation
  • McKinsey & Company
  • The Evolving Landscape of Facility Management: Embracing a Streamlined Future with IFM

Link to the full article

The role of generative AI in the real estate industry is rapidly evolving and can potentially transform the sector. Historically, the real estate industry has been slow to adopt new technologies, but the AI generation is proving to be a game-changer. By analyzing vast amounts of data, AI technology can provide valuable insights to investors, which can be applied to tasks such as identifying investment opportunities, revolutionizing product design, and creating new marketing materials. With the help of AI, the real estate industry can unlock new opportunities for growth and success.

However, the implementation at the required scale of AI generation in the real estate industry is not simple, the industry faces challenges in realizing its full value, which requires a strategic approach that goes beyond just laying out basic models, the article emphasizes the importance of real estate companies adapting and reimagining their activities to harness the AI generation with maximum efficiency and adaptation.

Gen AI’s strengths are categorized into four areas: customer engagement, creation, conciseness, and coding solutions, and these strengths have already led to a significant increase in net operating income for some real estate companies, demonstrating the technology’s potential for more efficient operations, improved customer experience, and new revenue streams.

Real estate companies can greatly benefit from adopting Gen AI by expanding customer engagement through smart technological tools such as chatbots. It can also help in creating new and attractive business content, synthesizing insights from unstructured data, and coding solutions. These capabilities have already led to significant operational improvements and the creation of new revenue streams in the real estate sector. However, to effectively utilize AI, real estate companies must go beyond the use of off-the-shelf products and rewire their practices. They need to focus on data collection and processing strategies and make appropriate technological investments.

To fully leverage the potential of AI, real estate companies should adapt their business models to AI capabilities and focus on analyzing proprietary data.

The current timing and market conditions present a unique opportunity to revolutionize the real estate industry with the help of artificial intelligence. This advanced technology has the potential to solve inherent problems in the industry while also offering innovative solutions to new challenges in commercial real estate. Interestingly, the historically slow adoption of technology by the real estate industry may be an advantage, as it allows for more focused investment in cutting-edge technology rather than outdated solutions that have already been implemented in other sectors. While the learning curve can be steep, especially for those unfamiliar with implementing technology strategies and data analysis, the transformative power of AI makes it a worthwhile endeavor.

To wrap up, the article suggests that the real estate industry should embrace AI generation technology now as it has the potential to tackle industry challenges while opening new business opportunities. By overcoming structural and investment challenges and implementing innovative technology strategies, the real estate industry can lead the way in AI adoption.

Keep Exploring

All the latest news and insights from the Electra FM team, from cutting-edge smart services to emerging IFM trends. It’s all at your fingertips.