Toward the New Year: Ariel Properties Sets Growth, Premium Service, and Safety as the Foundation for Expansion

On Sunday, December 28, 2025, Ariel Properties held a management conference attended by both headquarters and field teams, marking the appointment of Mira Mines as CEO of Ariel Properties. The conference took place as part of the closing of 2025 and preparations for 2026, to present the management approach and goals for the coming year, establishing a unified professional language between management and on-site teams, and laying the groundwork for continued expansion while maintaining a high standard of execution.

During the conference, the essential link between the aspiration for growth and managerial and operational responsibility was emphasized. Discussions focused on developing advanced management capabilities and embedding innovation as a necessary response in an era of constant change. At the same time, the importance of maintaining operational continuity and professional responsiveness during emergencies was highlighted, reflecting an ongoing commitment to all stakeholders in the property management activity.

For decades, Ariel Properties has been a leader in property management and income-producing real estate, supporting assets and clients over the long term through a vision of comprehensive ecosystem management. This approach emphasizes a distinctive service experience, a carefully maintained work environment, and operational continuity aligned with the evolving needs of developers and clients.

Daniel Milo, CEO of Electra FM, summarized the past year and emphasized that expansion is measured not only by scale but primarily by the quality of execution and the ability to maintain standards over time. He further highlighted a commitment to excellence and innovation as a working standard, alongside a strong obligation to developers and clients, as well as tenants and occupants—reflecting an approach that integrates professionalism, responsibility, and service.

Mira Mines, the incoming CEO of Ariel Properties, shared her onboarding process as it is being carried out in practice: learning, getting to know the people and the work, and broad listening across both headquarters and field operations, to build a reliable and accurate picture from which a clear work plan can be derived. She emphasized that from the outset, she recognizes a team of highly professional, dedicated, and deeply committed managers and employees, and that it is no coincidence that Ariel Properties is positioned as Israel’s leading real estate asset management company. She defined three core pillars driving Ariel Properties forward: growth and expanded solutions within existing assets to meet a broader range of client needs; premium service and going the extra mile for clients; and, above all, uncompromising safety.

The conference also featured a lecture by Yael Odem, a News 12 correspondent, who offered a human perspective drawn from her work in recent years. Her talk underscored the importance of resilience and responsibility in a complex period, and their place within a management culture that leads people and action even amid changing realities, highlighting how leadership capable of influencing and shaping reality can be found within each of us.

As Ariel Properties looks ahead to 2026, the conference marked a clear objective: translating management decisions into consistent on-the-ground implementation through a unified professional language, accountability, and oversight. Ariel Properties enters the coming year with a strengthened management infrastructure, high standards of service and safety, and readiness for expansion grounded in excellence and innovation.