Strong in Numbers, Precise with People | Valentine’s Day at Electra FM

In a large organization operating within a complex and dynamic operational environment, processes, targets, and performance metrics are an integral part of daily activity. Yet at the core of the system stand people. Valentine’s Day is an opportunity to speak about what truly drives our work, not as a festive headline, but as a daily choice.

Adi Chen, HR Manager at Electra FM for the past three and a half years, operates in a space where Human Resources is not merely a support function, but a meaningful management layer that connects processes, leadership, and employees on the ground.

For Adi, love for the profession translates into daily responsibility. It is reflected in availability, in decision-making under pressure, and in the ability to sustain an intensive operational environment without losing the personal perspective. Working within a fast-paced and constantly evolving reality, she finds meaning in responding quickly, building connections, and leading processes that strengthen the organization from within.

According to Adi, true impact is not found only in cross organizational initiatives, but also in the individual within the system. In the ability to see each person, listen carefully, understand their needs, and provide tailored solutions. It is work grounded in trust, responsibility, and long term partnership, work that touches not only systems, but the very heart of the organization.

Over the past two years, and especially since October 7, the intersection between processes and people has taken on an added layer of sensitivity and complexity. Alongside full operational continuity, the organization has adapted to complex personal situations, supported employees through challenging periods, and developed solutions that balance professional needs with changing personal realities. Adi and her team continue to support employees today, driven by a deep commitment to seeing the individual and standing by them over time.

Even during periods of pressure and workload, the point of stability remains clear.
As Adi says: “On challenging days, I remind myself of the people who rely on me, my responsibility toward them, and the value of the work I do.”

It is a simple yet essential principle. Even in a large organization, no employee is invisible. Every individual is seen.

This Valentine’s Day, Electra FM emphasizes that love is not a one time gesture, but a managerial value, one that connects professionalism, responsibility, and creativity, and places people at the center of everything we do.