Creating Experiences: Ariel Properties’ 2026 Annual Leadership Conference Put User Experience at the Center

It is often said that people remember a place not for its physical space, but for the feeling it creates. They remember the quality of service, the sense of belonging, the community, the attention to detail, and the experience that stays with them long after the day is over.

In a world where expectations continue to rise and the boundaries between service, community, well-being, and innovation are becoming increasingly blurred, experience has become far more than an added value. It has become an integral part of how people engage with the spaces around them.

This idea served as the foundation for Ariel Properties’ 2026 Annual Leadership Conference, held this year under the theme “Creating Experiences.” More than 200 managers gathered at EAST Tel Aviv for a day of inspiration, learning, and forward-thinking discussions focused on how organizations can create meaningful value at every touchpoint with customers, employees, partners, and communities.

The conference opened with remarks by Mira Mines, CEO of Ariel Properties, who outlined the company’s strategic direction for the coming year. Alongside reviewing the achievements of the past year and the goals for 2026, Mines addressed the changes shaping the property management industry and emphasized the importance of the customer experience for everyone who interacts with a property, whether as a developer, employee, visitor, or service user. She highlighted user experience as a key driver of long term value creation.

Next, Guy Rotshtien, Senior Vice President and Head of the Mixed Use Division, delivered a presentation titled “When Customer Experience Meets Business Growth.” Through real world examples and practical insights, he demonstrated how every interaction, every service, and every customer touchpoint influence overall perception and shape an experience that lasts long after the interaction itself has ended.

The experience theme was further explored during the expert panel “The Butterfly Effect,” which focused on how organizations can continue to deliver outstanding customer experiences in a rapidly changing world and highlighted the importance of connecting service, innovation, community, and technology.


The panel was moderated by Nir Naimy, Vice President of Commercial Real Estate and Operations, and featured Liat Karpel, Operations and Employee Experience Manager, Nimrod Lahav, Manager of HaOgen Tower in Ramat Hahayal, Efrat Shabtay, Manager of the Street Mall Complex in Ramat Yishai, and Ilay Abrass, Head of Corporate Wellness.

Offering another perspective on experience, Idit Shani, Vice President of Strategy and Business Development at Electra FM, presented the Beyond Operations approach, which expands the role of property management beyond day to day operations and places the user at the center of managerial thinking.
In her presentation, Shani reviewed the changes taking place across the managed real estate industry and discussed the global shift from a management approach focused solely on operations and maintenance toward a holistic model that views user experience, wellbeing, community, and service as key value drivers.
According to Shani, leading organizations around the world increasingly recognize that user experience is a strategic component that directly influences brand perception, customer satisfaction, and the long term success of an asset.

The conference also featured Asia Gordon, Manager of WellB+ Activities within the Fit & Spa Division, who demonstrated how quality of life has become an essential measure of success in modern property management. She highlighted the importance of creating engaging and experience driven work environments where tenants and employees spend a significant portion of their day.

Dudi Mizrahi, COO of Tavas, presented the advanced cleaning solutions of PowerJet, illustrating how the combination of technology, expertise, and operational innovation helps maintain high standards of maintenance, appearance, and user experience while preserving long term asset value.

To bring the authentic Voice of the Customer into the discussion, the conference hosted the panel “The Experience Through the Developers’ Eyes,” moderated by Eyal Bruhim, Head of the Fit & Spa Division.

Panel participants included Adi Pari Harpaz, CEO of Tidhar Menivim, Miriam Druck, CEO of Yakum Business Park from the JTLV Group, and Aharon Bejerano, Campus Operations & Programs Manager at Wix. Together, they shared their perspectives on value creation, community building, user experience, and their expectations from property management companies.

One of the most refreshing moments of the day came from the entertaining session “From Asfur to Netflix,” featuring Guy Amir and Hanan Savyon, who offered a creative perspective on how initiative, determination, and the decision to shape reality evolved into successful television and film productions.

The professional portion of the conference concluded with remarks by Daniel Milo, CEO of Electra FM, who spoke about the importance of collaboration across the group’s companies, the strength of the people behind the organization’s success, and the ability to continue leading in a changing reality through professionalism, innovation, and forward thinking as part of the vision for “Ariel Properties 2.0.”

The conference concluded with an emotional Excellence Awards Ceremony, serving as another reminder that behind every exceptional experience stand exceptional people who turn vision into reality day after day.

The theme “Creating Experiences” extended far beyond the presentations on stage. From the initial development of the concept, through the visual language and messaging, to the participant journey throughout the day, every detail was carefully designed to create connection, engagement, and meaningful value.

One of the most memorable moments of the conference was a secret mission assigned to every participant, creating curiosity and anticipation throughout the day. Another highlight was a personal gesture for employees celebrating significant milestones during the month. During the event, each honoree received a surprise gift presented personally, creating heartfelt moments, smiles, and an experience of its own.

If one of the conference’s central messages was that great experiences are built through small details, then the conference itself served as the perfect example.
Behind the content, connections, and moments that fostered engagement and a sense of belonging stood a dedicated team led by Rotem Shira Ziv, Marketing Manager of Ariel Properties, alongside Shahaf Tenenboim, Human Resources Manager, and Shani Shapir, Executive Assistant to the CEO.
Together, they led the planning of the organizational experience, connected the content to the audience, and managed countless details that transformed the concept of “Creating Experiences” into an experience that could be felt throughout the entire day.

At the end of a day rich in content, insights, and inspiration, participants returned to the field with professional tools, new ideas, and one common understanding: An experience is not created by chance. It is built in every decision, every service, every encounter, and every small detail.

Ultimately, “Creating Experiences” proved to be much more than a conference theme. It is a mindset that sees every interaction as an opportunity to create value and every property as a place where people genuinely want to belong.
This is the vision that continues to guide Ariel Properties throughout 2026.