Katia Borodin

Mission Under Fire: How Electra FM’s Maintenance Division Built an Emergency Ward at Assuta in 24 Hours

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במהלך מלחמת "עם כלביא", צוות חשמלאים מחטיבת האחזקה של אלקטרה FM הוזעק במיידיות להקמת שתי מחלקות חירום במרתף בית חולים אסותא אשדוד. המשימה: להפוך מרתף ריק למחלקה רפואית מתפקדת תוך פחות מ-24 שעות, כהכנה להעברת חולים מהקומות העליונות בעקבות האיום האיראני. הצוותים עבדו ברציפות והקימו מערכת שלמה של תשתיות חיוניות - חשמל מורכב, מיזוג מותאם, גזים רפואיים, תקשורת ומערכות בטיחות. המחלקה נפתחה בדיוק כמתוכנן ביום שישי בבוקר, ופעילות הצלת החיים החלה מיד.

During the “Am Kelavi” war, a team of electricians from Electra FM’s maintenance division was urgently called to establish two emergency departments in the basement of Assuta Ashdod Hospital. The mission: transform an empty basement into a fully functional medical ward in less than 24 hours, preparing for patient evacuation from upper floors due to Iranian threats. The teams worked continuously and installed complete vital infrastructure systems – complex electrical systems, adapted air conditioning, medical gases, communications, and safety systems. The department opened exactly as planned on Friday morning, and life-saving operations commenced immediately.

Breaking the Ice – Designing the Future of Wellness

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In an era where the boundaries between work and personal life are increasingly blurred, health, balance, and resilience are becoming strategic assets—no less valuable than financial capital or technology.
The Fit&Spa Division of Ariel Properties, part of Electra FM, has led a powerful transformation in the field of organizational wellness in recent years, positioning Israel on the global map of innovation.

Sharon Elimelech | Integrated Facility Management that Delivers Synchronization, Operational Continuity, and Real Impact – Creating True Business Peace of Mind

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Integrated Facility Management (IFM) isn’t measured by spreadsheets or dashboards. It reveals itself in moments of disruption — a sudden malfunction, an unexpected event, or a change in security conditions. In those critical moments, the ability to connect people, systems, and data into one seamless operation is what separates smooth functionality from a full-blown crisis.

Ofer Park: When a Workplace Becomes a Living, Breathing Community

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Imagine a vast space spanning approximately 150,000 square meters, divided into two complementary complexes – East and West – each a world of its own. On the western side lies Ofer West, covering about 88,000 square meters with six buildings and around 3,000 parking spaces, home to leading companies such as Amperest, Skyline, MaxLinear, Pantera, Algosec, Kyndryl, Cellebrite, Pelephone, and AVIV. On the eastern side lies Ofer East, spanning about 60,000 square meters with four buildings and about 1,250 parking spaces, hosting top‑tier companies such as IBM, Global‑E, Nisko, Intuit, and Marvell.

At the heart of the park you’ll find a vibrant retail level, community spaces, and a wide array of services, all together making Ofer Park – owned by the Melisron Group – one of Israel’s largest and most significant business complexes. Since Electra FM assumed management in March 2025, the park has been transforming into an innovative model of a workplace that is alive, dynamic, and deeply connected to its community.

On the Real Frontline
How Electra FM Confronts the Challenges of a War Situation

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A siren blares across central Israel, and explosions echo in the background. While most civilians rush to find shelter, Electra FM teams are already on the move—equipped with advanced gear, pre-planned protocols, and an uncompromising commitment. This is not an improvised reaction to crisis but the precise activation of a multi-layered emergency system the company has spent years developing, rehearsing, and refining.

Tavas Spreads Its Wings

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Having identified the premium market as a major growth engine, Tavas won a much-coveted tender from El Al, Israel’s national airline. Electra’s commercial cleaning arm is now setting a new standard of spick-and-span service at Ben-Gurion International Airport, and the exclusive King David Lounge is looking as clean as a whistle.