Katia Borodin

Safety One Step Ahead – Electra FM’s Proactive Revolution

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In a world where operational excellence and safety go hand in hand, Electra FM is driving a transformative change in organizational safety culture. This year, as in previous years, began with a comprehensive safety meeting involving company management. However, this year introduced a pivotal challenge: embedding a proactive approach to safety throughout every organizational level, while establishing a unified language across Electra Group’s diverse activities.

From Technical Expert to Innovation Leader: Avi Yeshurun Leads the Cleaning Revolution

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In the cleaning industry, when discussing the revolution in professional cleaning, one name comes up repeatedly – Avi Yeshurun. The man who began his career as an electronics technician and developed a career managing a large and challenging technical field, has become an innovation leader in an area no one thought would be a focus for technological advancement – the world of cleaning.

Technology and Innovation in the Cleaning Industry

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At a major event held at Gabriel Hall in Ness Ziona, Tavas, Israel’s leading and longest-established cleaning company and part of Electra FM, unveiled a technological innovation vision set to redefine Israel’s cleaning industry. Around 400 clients and senior industry figures attended the “News and Innovation” conference, which presented advanced strategies for technological integration to tackle unprecedented structural challenges. Beneath the conference’s modest title lay a genuine revolution in an industry traditionally viewed as conservative.

Odelia Malka Dabush | Balancing Worlds and Leading Her Way

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In honor of International Women’s Day, we are proud to share the story of Odelia Malka Dabush, Head of the Command-and-Control Center in the Mobile Service Division at Electra FM, demonstrating how emotional intelligence, active listening, and balancing diverse worlds are key to both professional and personal success.

An Inspiring Professional Journey | Yevgenia Vasiliev

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In celebration of International Women’s Day, we are proud to share the remarkable story of Yevgenia (Jenny) Vasiliev, a woman who has demonstrated how passion, perseverance, and self-belief can lead to significant success in the business world.